Designer, prototyper,
product thinker.

I'm a Senior UX/UI Designer and Product Designer based in Stockholm, Sweden, with over 10 years of experience working with enterprise organisations across Scandinavia and beyond. I work as part of Rebel and Bird, a Stockholm-based design and strategy consultancy.

My work spans the full design process — from early discovery and user research, through information architecture and interaction design, to UI design, design systems, and handoff. I've worked across industries including cinema entertainment, mining technology, financial services, and enterprise software.

I believe the most impactful design work happens at the intersection of deep user understanding, sharp product thinking, and strong collaboration with engineering and business stakeholders. I'm most drawn to complex problems that require both strategic clarity and careful craft.

In recent years, I've developed a practice around AI-assisted prototyping — using tools like Claude Code to move from design concepts to working interactive prototypes significantly faster than traditional methods allow.

This approach doesn't replace design rigour — it amplifies it. By having a working prototype earlier in the process, teams can test with real users sooner, get more meaningful stakeholder feedback, and make better-informed decisions before committing to full development.

The Epiroc case study is a concrete example of this approach in practice — building two distinct interactive prototypes that enabled a clear directional decision based on real user testing rather than assumption.